During Q3, Halfords made significant changes to the range of bulbs that are offered in-stores and online. In our stores, the space given to bulbs was reduced from seven bays to four and our overall bulb SKU count reduced by 36%.
The journey that customers experienced became simpler by removing the complexities from the range and improving the in-store marketing. In our range of Halfords own-brand bulbs, we have implemented a clear 'Good', 'Better', 'Best' range to further simplify the customer shopping experience, and for brand loyal customers we have simplified selection and offer such customers GE-branded bulbs in addition to our own-brand products.
Since implementation, the amount of stock we hold in our warehouses has reduced by 20% but we have continued to maintain our high standards of being able to offer a bulb for 97% of the car parc. Our customers have responded well to the changes we have made, demonstrated through our customer rating scores being up year-on-year.