The partnership between Halfords and the Bikeability Trust will help 25,000 primary school age children access cycle training in England.
To date, £150,000 of Halfords funding has been fed into a new 'Innovation Fund' being administered by The Bikeability Trust which teaches children to cycle 'competently, confidently and proficiently' on the roads.
Each of the 400 Bikeability providers across the country has received funding and are being encouraged to use it to increase training for riders with Special Education Needs and Disabilities ("SEND").
In partnership with Halfords, the Bikeability Trust has set up the Participants' Hub - a webpage where Bikeability trainees and their families can access vouchers for free bike safety checks, discounts on servicing and products, the chance to enter competitions to win a Carrera child's bike every three months, plus useful hints and tips to encourage ongoing cycling. Registration numbers to the Participants' Hub continue to rise steadily.
4,000 Halfords branded hi-visibility tabards have been well received by the cycle training industry with demand for more. Halfords has also worked with the trust to identify several products with 'Bikeability Approved' branding. Each product will be functional, affordable and relevant to young cyclists beginning their lifelong relationship with cycling.
Halfords is also helping to celebrate success with the sponsorship of the second annual Bikeability awards, held in conjunction with the annual conference. A representative from the company will be giving a keynote address as well as presenting the awards.